All Streams are across 2 days

Finnish capital city Helsinki aims to make private vehicle ownership redundant by 2025. This new approach already seen in many consumer markets such as music and video streaming is set to completely transform the way urbanites get around in megacities of the future. By offering a digital service that integrates the entire transportation network and end-to-end journey planning, transportation will be made highly convenient and cashless.

The Future of Transportation World Conference will examine MaaS and what it means to all current mass-transportation providers, automotive manufacturers, rail operators, taxi firms, new mobility providers and small-scale private providers of last-mile transportation operations of the future. The challenges of integrating and regulating so many forms of transport and so many providers will be significant, and we will hear the latest results and findings from experimental project leaders from cities around the world already trialling concepts.

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Conference Programme

Day 1: Tuesday 19 June

Mobility as a Service – The Future of Transportation?


Unifying the different futures of mobility

Mariana Avezum
TU München
Whether it's self-driving cars, electric, shared mobility or hyperloops, the future of mobility is bound to be very exciting, fast and data driven. Although many different approaches are currently being studied to solve part of the the transportation problem, it is still rare to see multimodal services, where different providers collaborate to offer different parts of the same trip. Through data sharing and analysis, new collaborations will be necessary so that the commuters of the future can take advantage of the individual benefits of each different means of transport, and thus have private and public modes during the same trip.


Mobility as a Service and how it changes cities for good

Sampo Hietanen
Maas Global
Imagine if all your daily travel needs would be covered, with one simple app, with one simple payment – directly from your mobile. Travel as much as you like with a flat fee, or pay-as-you-go, with buses, trains, taxis, cars and more - MaaS provides you the ultimate way to move around. MaaS Global's revolutionary mobile app, Whim, liberates people from timetables, fixed routes, parking worries and the high costs of owning a car. Born out of a need to be spontaneous, it gives people access to a huge variety of transport options. MaaS Global is bringing into reality the concept of Mobility as a Service (MaaS), by building the world’s first mobility ecosystem. The presentation will give you a deep dive on how to make MaaS reality by joining together public and private transportation providers. Collaboration and integration of services will create a seamless and compelling travel experience for everyone, locally and globally.



Dr Ahmet Demircioglu
Futurologist and social researcher - future innovation
Daimler AG
Two important trends – increasing urbanisation and online commerce – will challenge cities in the future. It can be assumed that this development will bring urban infrastructures to the margins of their capacity. Solutions must be found to make cities of the future attractive and liveable. This is where the idea of 'Mobilistics' comes into play. Up to now, goods and people have usually been transported in urban surroundings in different vehicles. In the future, vehicles intended primarily for passenger transport could also be used for transporting goods. In this way, inefficiencies could be avoided, traffic would be relieved and the city could be made more sustainable and worth living in.

10:30 - 11:10



Mobility as a Service: implications for urban and regional transport

Suzanne Hoadley
Senior manager
Mobility as a Service (MaaS) has been marketed as a new transport concept that may change or disrupt current models of transport provision, particularly in urban areas. Discussion of MaaS, driven partly by business and technology priorities, is beginning to have an impact on policy thinking, including at EU level. It is important that city and regional authorities, who play a key role in regulating and/or providing transport services, contribute to this debate. This presentation aims to gain clarity on what is MaaS and looks into the best role for cities and regions in the MaaS environment. It brings forward their views on MaaS to ensure the debate is not entirely business - or technology-driven. It also looks into the integration of new and traditional mobility services with city and regional transport policies, notably the principles of multimodality and active travel and the key objective of modal shift.


Understanding the business

Hans Arby
MaaS is hot and hyped, but that interest is not matched by an understanding of the business conditions for offering an attractive service to households and companies. MaaS has the potential to contribute to more sustainable cities, but nothing will happen if no-one can run a sustainable business offering the service. Creating value in a low- to zero-margin mobility market is key for attracting suppliers and customers. Public transport authorities are a special case. In Sweden they are finally opening up for digital resellers, but these need to show that they can attract new customers and still be in line with public policy. This is what we want to prove when we relaunch the UbiGo service in Stockholm in spring 2018 together with Fluidtime as the platform provider.


Next steps in MaaS evolution based on hands-on experiences

Anton Fitzthum
Sales/business development
The current mobility ecosystem is going through a substantial change. A long list of new players is entering the mobility market, introducing innovative approaches to tackle end users' mobility pain. In combination with the political will to tear down 'silos' and the changing mindset of the users from 'owning' towards 'using', new business models are generated. Based on hands-on experiences of MaaS projects in Stockholm (UbiGo) and Helsinki (Helsinki Business Hub), this development is visualised.

12:25 - 13:40



MaaS – the way forward in the Middle East and North Africa

Zeina Nazer
Managing director/secretary general
Innova Consulting/ITS Arab
There is a clear interest in the region for intelligent transport systems and integrated MaaS solutions for the cities of Dubai, Abu Dhabi, Doha and Riyadh. These cities have already begun sharing data to develop intelligent urban mobility solutions, including automation and electrification of the vehicle fleet. MaaS puts users – both travellers and goods – at the core of transport services, offering them tailor-made mobility solutions based on their individual needs. This means that, for the first time, easy access to the most appropriate transport mode or service will be included in a bundle of flexible services.


The blockchain for public transport: unlock the possible

Stephanie Priou
Transport and mobility consultant
Ubiquity Consulting
The blockchain technology can be seen as an actual game-changer for the urban transport sector: ticketing, data sharing, smart contracts, P2P transactions – concepts such as integration and property are being redefined, facilitating citizens’ mobility while challenging management at a city level. For cities, getting a better understanding of the possibilities to implement the blockchain system is key. Exemplified with implemented systems, this presentation will give an overview of the technology’s capacities and limitations for the transport sector.


Future of mobility – multi-modal transport and P2P car sharing

Jan Charouz
SmileCar AS
In today's rapidly changing environment, established business models are quickly becoming extinct. The classic model of buying a car for personal use is becoming less and less popular as people are starting to prefer renting over owning. Mobility is quickly turning into an on-demand service. At SmileCar and LEO Express (SmileCar's parent company and a major transport company in the CEE region) we believe in multi-modal transport. Book a taxi to get to the train station, travel by train and then rent a car from locals at your destination – all through one app/interface.

14:55 - 15:35



From MaaS to Internet of Mobility

Dr Boyd Cohen
Mobility as a service is a transformative solution to allow for improved efficiency and collaboration within the private and public mobility ecosystem. Yet most MaaS models contemplate closed, proprietary software and a narrow offering of mobility service providers. Blockchain and open-source technology allow for an infinite number of mobility services and even personalised MaaS models; they can also foster open collaboration between mobility aggregators across cities. This presentation will elaborate on how blockchain-enabled Internet of Mobility could transform the emerging MaaS marketplace and enhance the urban mobility experience.


Dynamic shuttles – the future of buses

Peter Soutter
Good Travel Software
Dynamic shuttles are an emerging trend within shared mobility (e.g. The idea is that passengers are able to book a seat on a shuttle bus along either a predetermined fixed route or a dynamic route based on passengers' pick-up and drop-off locations. Technology and demand prediction tools are at the forefront of this revolution. Customers use the service as a cheaper alternative to ride hailing services such as Uber or as a more reliable alternative to traditional buses. Dynamic shuttles will transform cities and provide a popular alternative to car ownership. We are at the beginning of a revolution!

16:25 - 16:55

Panel Discussion

What are the challenges to successful adoption of MaaS? Could autonomous vehicles disrupt the MaaS ecosystem?
Suzanne Hoadley
Senior manager
Mariana Avezum
TU München
Margriet van Schijndel-de Nooij, secretary general, European Automotive Research Partners Association

Day 2: Wednesday 20 June

Developing a Successful Co-operative Multi-Modal Transportation Ecosystem


Autonomous driving mobility platforms. Knowing the destination.

Armin Fendrich
General manager EMEA
Autonomous driving has been focused on the complete experience of teaching cars how to drive themselves. But where and how will these cars know where to go? Autonomous vehicles primary use case won’t be for private vehicle ownership with an owner punching in a destination and then tuning out. The real revolution with autonomous vehicles is that the vehicles themselves can be used as a service, rather than pure individual ownership. • Autonomous vehicles will need a platform to direct where and who they pick up. • A platform will need to verify who is entering and exiting the vehicle when the vehicle is not being used exclusively by an owner. • Autonomous vehicles will need extensive fleet management to keep them on the road. Predictive maintenance platforms to understand potential wear issues, automated towing should the vehicle break down, automated recharging, and automated cleaning, detection of left items and acceptable levels of exterior dirt are all elements to keep autonomous vehicles operating reliably. • Entering the carsharing and ridesharing services today are the best way for vehicle manufacturers to best position themselves for the coming autonomous service revolution.


MaaS – the ecosystem approach

Piia Karjalainen
Senior manager
MaaS Alliance
The presentation will focus on the ecosystem approach in MaaS. Critical success factors for MaaS will be presented. Open IT architecture and standardised sub-element features, such as payment, ticketing, authentication and security, will be enablers to maximise the development of the MaaS market. While designing and establishing the MaaS ecosystem, the principles of openness and inclusivity should be fully respected, meaning that the ecosystem should be open to all service providers and inclusive for all different kinds of users. To build attractiveness and public acceptance for MaaS, the whole value chain should respect high standards of sustainability.


MaaS – solving the first/last mile

Richard Harris
Director Europe
HMI Technologies
Three hot topics dominate current transport thinking: connected automated vehicles and driving, Mobility as a Service, and the sharing economy and air quality. Integrating services through smart MaaS solutions puts users at the heart of the transport network, offering tailor-made travel services based on preferences. However, tackling the crucial first and last mile of journeys remains a major obstacle. The deployment of local services like electric bikes, automated electric shuttles and ride sharing will help address this challenge. Combining MaaS with first- and last-mile solutions will help secure policy outcomes including tackling air quality issues in our cities and regions.


Analysis of MaaS to identify policy/regulation issues

Andy Taylor
Director of strategy
Cubic Transportation Systems
MaaS is touted as being the solution to urban transport congestion and optimisation of individuals' travel profiles. The technology to set up a solution is becoming increasingly widespread, with single account solutions for multi-mode transport, and trip planning and tracking applications. But what is stopping widespread adoption and acceptance? This presentation provides an assessment of MaaS and analyses the political, economic, social, technological, legal and environmental assessments to help identify the issues that are preventing the movement towards MaaS and allowing cities and agencies to baseline their current situation and develop a roadmap to get them to a MaaS ecosystem.

10:40 - 11:20



Emerging mobility, incumbent providers: new partnership models for on-demand transit

Jan Lüdtke
Director of business development Europe
Via Transportation
Innovative IT tools enable new on-demand mobility modes. Transport providers can benefit: by matching supply and demand, they can improve efficiency and reach new customer types. But who’s best equipped to deliver these new services? Providers like LA County do it themselves, using their own operators and vehicles while partnering with private IT players for the required software. Conversely, Finland strives for consumers creating the market, letting the private sector deliver new modes and compete. In this session, drawing upon Via’s expertise delivering IT products and end-to-end micro-transit systems, we will explore the considerations involved under both models.


Mobility as a Service also includes a human assembly line

Marco Maréchal
Strategic (communication) advisor
Connected Strategic Change Procesess
With the arrival of EMA (European Medical Agency) to the city of Leiden in the Netherlands, The Bio Science Park has around 106 dedicated medical life sciences companies and institutions, the largest number of bioscience startups in the Netherlands, and several multinationals and internationally acclaimed research institutes. Mobility is an issue, with 10,000 people arriving each day to go to work or to the university. Mobility as a Service seems to be an answer. For several years the plan to get a human assembly line from the Central Station to the park has been an idea (within MaaS). Will it work?


Orchestrating multimodal mobility

Alvaro Urech
Innovation manager
The digital revolution is enabling new mobility solutions and new ways to experience mobility. However, these new solutions compete with traditional transit, which is good for passengers as they have more options, but wouldn’t it be better if they cooperated? Coordination among mobility solutions is paramount to achieve multimodal mobility and new paradigms like Maas. To do so, Alstom is bringing MASTRIA, the multimodal orchestrator to help cities and operators coordinate and manage their mobility. Situational awareness, multimodal incident resolution, diagnostics, predictive and prescriptive analytics, hub and connection management – MASTRIA will give all this in a flexible and coordinated manner.

12:35 - 13:50



Mobility beyond infrastructure management

Pedro Amado Bento
Executive director
A-to-Be, powered by Brisa
Road network operators are increasingly influenced by significant technological and societal change. These societal changes are challenging the traditional roles of mobility providers. In addition to building and maintaining physical infrastructure, road operators must establish and maintain accurate real-time navigation, travel information and payment services. MaaS is rapidly taking hold in developed countries and the true possibilities are being realised by governments and individual travellers alike. Brisa Group and its subsidiary, A-to-Be, provide Portuguese mobility operators with a comprehensive service offer that reaches far beyond the parent company’s established expertise in tolling, and fully embraces the MaaS concept.


Enabling autonomy across all mobility use cases

Zain Khawaja
Founder and lead technologist
Propelmee has developed a world-first patent-pending technology that provides AVs with the richest scene understanding to perceive their environment. Scene understanding derived from perception plays a key role in the autonomy stack and is the most challenging task in enabling L5 autonomy. Our technology is sensor and vehicle agnostic and segments any obstacle irrespective of its type, size, shape, position or appearance, and finds the driveable free-space on highways, urban roads, off-road and on roads without lane markings, enabling AVs to drive 'mapping-free' on roads they haven’t been on before, just like people.

14:40 - 15:20



Central role of PT for successful MaaS and CAD deployment

Guido Di Pasquale
Senior manager, research and innovation
UITP - International Association of Public Transport
Achieving the appropriate balance between public and private components in MaaS is a major issue. To remain the 'backbone of mobility' for liveable and sustainable cities, public transport should embrace the emergence of those new mobility services and concepts, together with the development of the automated vehicles, as great opportunities to enhance the efficiency and capacity of its services and systems and to gain new customers. The presentation analyses the opportunities and challenges for the PT sector to play a leading role in providing mobility as a service, with the autonomy revolution as a key enabler.


Future success drivers for mobility operators – what's next?

Michael Lange
Head of sales and marketing
Common forms of mobility offerings as well as the onboarding and adoption processes for end users are currently being disrupted by new mobility players and new forms of sharing technology. From user attraction to onboarding, verification, trip data management and monetisation, what challenges does the future hold for mobility operators to stay ahead of the competition? New ways of working based on third-party APIs and integrated reservation platforms are necessary – and a lot more.

16:10 - 16:40

Panel Discussion

How to encourage successful co-operation between private and public MaaS operators?
Dr Tom Kirschbaum
Managing director and co-founder
Guido Di Pasquale
Senior manager, research and innovation
UITP - International Association of Public Transport
Please Note: This conference programme may be subject to change