For car manufacturers autonomy has the potential to give rise to anonymity. The challenge for the future will be in brand re-definition and identity. Many are already discussing the move from being a car manufacturer to a transport service provider and how customers will change their perspective of what they are buying. Service and brand both have the potential to be redefined. This is an opportunity as opposed to the end of the road!
Our speakers from the car manufacturing and consultancy companies will present their visions and they’ll be joined by ridesharing and start-up companies too.