19 - 20 June 2018
Köln Messe, Cologne, Germany

All Streams are across 2 days

Finnish capital city Helsinki aims to make private vehicle ownership redundant by 2025. This new approach already seen in many consumer markets such as music and video streaming is set to completely transform the way urbanites get around in megacities of the future. By offering a digital service that integrates the entire transportation network and end-to-end journey planning, transportation will be made highly convenient and cashless.

The Future of Transportation World Conference will examine MaaS and what it means to all current mass-transportation providers, automotive manufacturers, rail operators, taxi firms, new mobility providers and small-scale private providers of last-mile transportation operations of the future. The challenges of integrating and regulating so many forms of transport and so many providers will be significant, and we will hear the latest results and findings from experimental project leaders from cities around the world already trialling concepts.

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Conference Programme

Day 1: Tuesday 19 June

Congressaal 2 - Level 4 Mobility as a Service – The Future of Transportation?


Ralf Frisch
Solution director MaaS – Mobility as a Service
PTV Group


Unifying the different futures of mobility

Mariana Avezum
TU München
Whether it's self-driving cars, electric, shared mobility or hyperloops, the future of mobility is bound to be very exciting, fast and data driven. Although many different approaches are currently being studied to solve part of the the transportation problem, it is still rare to see multimodal services, where different providers collaborate to offer different parts of the same trip. Through data sharing and analysis, new collaborations will be necessary so that the commuters of the future can take advantage of the individual benefits of each different means of transport, and thus have private and public modes during the same trip.


Mobility as a Service and how it changes cities for good

Kaj Pyyhtiä
MaaS Global
Imagine if all your daily travel needs would be covered, with one simple app, with one simple payment – directly from your mobile. Travel as much as you like with a flat fee, or pay-as-you-go, with buses, trains, taxis, cars and more - MaaS provides you the ultimate way to move around. MaaS Global's revolutionary mobile app, Whim, liberates people from timetables, fixed routes, parking worries and the high costs of owning a car. Born out of a need to be spontaneous, it gives people access to a huge variety of transport options. MaaS Global is bringing into reality the concept of Mobility as a Service (MaaS), by building the world’s first mobility ecosystem. The presentation will give you a deep dive on how to make MaaS reality by joining together public and private transportation providers. Collaboration and integration of services will create a seamless and compelling travel experience for everyone, locally and globally.



Dr Ahmet Demircioglu
Futurologist and social researcher - future innovation
Daimler AG
Two important trends – increasing urbanisation and online commerce – will challenge cities in the future. It can be assumed that this development will bring urban infrastructures to the margins of their capacity. Solutions must be found to make cities of the future attractive and liveable. This is where the idea of 'Mobilistics' comes into play. Up to now, goods and people have usually been transported in urban surroundings in different vehicles. In the future, vehicles intended primarily for passenger transport could also be used for transporting goods. In this way, inefficiencies could be avoided, traffic would be relieved and the city could be made more sustainable and worth living in.

10:40 - 11:20



Mobility as a Service: implications for urban and regional transport

Suzanne Hoadley
Senior manager
Mobility as a Service (MaaS) has been marketed as a new transport concept that may change or disrupt current models of transport provision, particularly in urban areas. Discussion of MaaS, driven partly by business and technology priorities, is beginning to have an impact on policy thinking, including at EU level. It is important that city and regional authorities, who play a key role in regulating and/or providing transport services, contribute to this debate. This presentation aims to gain clarity on what is MaaS and looks into the best role for cities and regions in the MaaS environment. It brings forward their views on MaaS to ensure the debate is not entirely business - or technology-driven. It also looks into the integration of new and traditional mobility services with city and regional transport policies, notably the principles of multimodality and active travel and the key objective of modal shift.


Understanding the business

Hans Arby
MaaS is hot and hyped, but that interest is not matched by an understanding of the business conditions for offering an attractive service to households and companies. MaaS has the potential to contribute to more sustainable cities, but nothing will happen if no-one can run a sustainable business offering the service. Creating value in a low- to zero-margin mobility market is key for attracting suppliers and customers. Public transport authorities are a special case. In Sweden they are finally opening up for digital resellers, but these need to show that they can attract new customers and still be in line with public policy. This is what we want to prove when we relaunch the UbiGo service in Stockholm in spring 2018 together with Fluidtime as the platform provider.


Next steps in MaaS evolution based on hands-on experiences

Anton Fitzthum
Sales/business development
The current mobility ecosystem is going through a substantial change. A long list of new players is entering the mobility market, introducing innovative approaches to tackle end users' mobility pain. In combination with the political will to tear down 'silos' and the changing mindset of the users from 'owning' towards 'using', new business models are generated. Based on hands-on experiences of MaaS projects in Stockholm (UbiGo) and Helsinki (Helsinki Business Hub), this development is visualised.

12:35 - 13:50



Alexander Dyskin
Principal, transportation
Roland Berger


MaaS – the way forward in the Middle East and North Africa

Zeina Nazer
Managing director/secretary general
Innova Consulting/ITS Arab
There is a clear interest in the region for intelligent transport systems and integrated MaaS solutions for the cities of Dubai, Abu Dhabi, Doha and Riyadh. These cities have already begun sharing data to develop intelligent urban mobility solutions, including automation and electrification of the vehicle fleet. MaaS puts users – both travellers and goods – at the core of transport services, offering them tailor-made mobility solutions based on their individual needs. This means that, for the first time, easy access to the most appropriate transport mode or service will be included in a bundle of flexible services.


The blockchain for public transport: unlock the possible

Stephanie Priou
Transport and mobility consultant
Ubiquity Consulting
The blockchain technology can be seen as an actual game-changer for the urban transport sector: ticketing, data sharing, smart contracts, P2P transactions – concepts such as integration and property are being redefined, facilitating citizens’ mobility while challenging management at a city level. For cities, getting a better understanding of the possibilities to implement the blockchain system is key. Exemplified with implemented systems, this presentation will give an overview of the technology’s capacities and limitations for the transport sector.


Future of mobility – multi-modal transport and P2P car sharing

Jan Charouz
SmileCar AS
In today's rapidly changing environment, established business models are quickly becoming extinct. The classic model of buying a car for personal use is becoming less and less popular as people are starting to prefer renting over owning. Mobility is quickly turning into an on-demand service. At SmileCar and LEO Express (SmileCar's parent company and a major transport company in the CEE region) we believe in multi-modal transport. Book a taxi to get to the train station, travel by train and then rent a car from locals at your destination – all through one app/interface.

15:05 - 15:45



From MaaS to Internet of Mobility

Dr Boyd Cohen
Mobility as a service is a transformative solution to allow for improved efficiency and collaboration within the private and public mobility ecosystem. Yet most MaaS models contemplate closed, proprietary software and a narrow offering of mobility service providers. Blockchain and open-source technology allow for an infinite number of mobility services and even personalised MaaS models; they can also foster open collaboration between mobility aggregators across cities. This presentation will elaborate on how blockchain-enabled Internet of Mobility could transform the emerging MaaS marketplace and enhance the urban mobility experience.


Dynamic shuttles – the future of buses

Peter Soutter
Good Travel Software
Dynamic shuttles are an emerging trend within shared mobility (e.g. www.chariot.com). The idea is that passengers are able to book a seat on a shuttle bus along either a predetermined fixed route or a dynamic route based on passengers' pick-up and drop-off locations. Technology and demand prediction tools are at the forefront of this revolution. Customers use the service as a cheaper alternative to ride hailing services such as Uber or as a more reliable alternative to traditional buses. Dynamic shuttles will transform cities and provide a popular alternative to car ownership. We are at the beginning of a revolution!

16:35 - 17:05

Panel Discussion

What are the challenges to successful adoption of MaaS? Could autonomous vehicles disrupt the MaaS ecosystem?


Alexander Dyskin
Principal, transportation
Roland Berger


Suzanne Hoadley
Senior manager
Mariana Avezum
TU München
Nathan Marsh
Director - intelligent mobility, transportation UK & Europe
Dr Jan-Olaf Willums
Electric Mobility Norway
Please Note: This conference programme may be subject to change