19 - 20 June 2018
Köln Messe, Cologne, Germany

All Streams are across 2 days

The automotive industry is on the verge of major disruption from new technology, changing regulation and shifting consumer demands. Over the next 10 years, autonomous vehicle technology, electric vehicles and highly connected vehicles are set to transform the automotive industry. Will car ownership transition from vehicle ownership to shared-usage vehicles, mobility formats, MaaS and ‘cards’/memberships? Not only is the technology changing, but a number of new tech- startups and global technology giants and software organisations are now emerging as major disruptors to the traditional research and development cycles and supply chain models.

We will ask who will manufacture the vehicle of the future and what opportunities are there for ride-sharing platforms and fleets of autonomous vehicles. The effect as vehicles become autonomous will be even further reaching. What impact will they have on insurance companies and finance companies? Could car showrooms become a thing of the past too? How can the traditional automotive manufacturers and emerging technology firms rethink their business models, and what strategies can they employ to lure customers back towards ownership? How will automotive manufacturers maintain their position as some of the most recognisable brands, and how will the role of the vehicle interior as a living space evolve? Perhaps many of today’s ‘car’ manufacturers will become mobility providers of the future and even enter the urban air mobility sector.

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Conference Programme

Day 1: Tuesday 19 June

Congressaal 3 - Level 4 Disruptive Technology & The Challenges Facing The Global Automotive Industry


Cara Clairman
President and CEO
Plug'n Drive


Automotive value chain 2025+ industry outlook

David Coleman
Director strategy and operations
Deloitte Consulting GmbH
The automotive industry is in the midst of a historic change right before our eyes. Nearly every day we read in the news about an actual or future shake-up in the market, new business models or a new value chain. The question is how to deal with this change. Through this uncertainty, automotive leaders are required to make investment decisions today, to build expertise, and have the right design and operational capabilities in place once markets demand them. We will discuss making such decisions using scenario-based business modelling, examining four plausible setups an OEM’s value chain might have in the year 2025, and their implications for the decisions OEMs must face today.


New technologies and mobility models – challenges for the auto industry

Susanne Marczian
Manager sustainable mobility
Ford Motor Company
The presentation will discuss the regulatory environment for car manufacturers, from city zero-emission roadmaps to EU carbon-neutral strategies, plus the challenges they face to start a transition to meet customers' future needs. The speaker will also outline Ford’s vision of the City of Tomorrow, as well as different ways to be a sustainable future car manufacturer and mobility provider.


The road to zero-emissions mobility

Stephan Herbst
General Manager Business Strategy
Toyota Motor Europe
We are facing significant challenges in the transport sector and there is not one company or sector that can address these challenges by itself. New approaches and collaborations are required in the areas of decarbonising transport, increasing efficiency, utilising connectivity as well as shared economy and in their respective interactions with each other. This presentation will focus on these challenges and how Toyota is addressing them.

10:40 - 11:20



How the automotive revolution is speeding up

Kersten Heineke
McKinsey & Company Inc
The presentation will analyse how quickly disruption is reshaping the personal-mobility landscape, and what new value pools will look like as the ecosystem evolves. The four disruptive, technology-driven industry trends are gaining significant momentum, e.g. 80% of the top 10 OEMs have plans for highly autonomous technology to be ready for the road by 2025; US$32+ bn disclosed investment in ridesharing startups alone (to date). The share of revenue from disruptive business models could increase from about 1% in 2016 to up to 25% by 2030. Although about 20% of revenue in new vehicle sales could shift to disruptive technologies (e.g. AV), traditional products and services (e.g. fleet management) may still account for over 60% of the total value in new mobility-as-a-service business models. The divergence of key technology adoption and global growth rates in national markets and city archetypes requires even more granular perspectives that put consumers at the center. Disruptive developments require us to redefine our view of the industry structure towards a personal mobility landscape focusing on the consumer.


Plug’n Drive’s Electric Vehicle Discovery Centre – a game changer

Cara Clairman
President and CEO
Plug'n Drive
In April 2017, Plug’n Drive opened the world’s first Electric Vehicle Discovery Centre (EVDC), an experiential learning facility dedicated to electric vehicle (EV) education and awareness. At the EVDC, members of the public can learn about the environmental and economic benefits of electric transportation and test drive all the latest EV models in a no-sales environment. After one year of operation, the EVDC has proved to be an extremely successful model for accelerating EV sales. The presentation will provide perspective on Plug’n Drive’s role in EV market transformation, including its business model and impact on consumer and commercial EV uptake.


Driving systemic change in mobility for a sustainable future

Hans-Martin Duringhof
Chief innovation officer
NEVS, founded in 2012, has been focusing from day one on the vision 'to shape mobility for a sustainable future'. The world is suffering from extreme pollution, climate change and heavily congested cities, but solutions to solve these problems are around the corner or, to a certain extent, already there. This presentation will explain how NEVS plans to contribute to getting the solutions in place through an innovative product offering that emerges from a unique Chinese-Swedish partnership.

12:40 - 13:55



David Coleman
Director strategy and operations
Deloitte Consulting GmbH


The future of automotive – how to succeed in a digital hyper competition?

Dr Andreas Gissler
Managing director
Within the next 10 years, disruptive trends are converging simultaneously. Connected car, autonomous driving, electro- as well as shared mobility will change the entire industry even more than in the last 50 years. New digital technologies force disruption and the convergence of industries and market players, enabling innovative new business models in the context of mobility services and beyond. This development is a major threat for OEMs but could be a tremendous opportunity at the same time. The market potential of innovative new business models will grow exponentially. Therefore OEMs need to rethink their current business model now, if they want to ensure future profitability. Dr Gissler will show different scenarios as well as strategic options based on latest market research and insights.


Premium mobility services

Lars Klawitter
Executive director strategic business
InMotion Ventures
The shift from traditional ownership models towards Mobility as a Service means automotive OEMs are completely rethinking their business models. But not all future mobility will be commoditised. Premium mobility services will provide customers with choices and experiences above and beyond transport. Jaguar Land Rover's venture capital arm InMotion Ventures is developing such services aimed at discerning customers and their individual needs.


What happens to transport when we introduce artificial intelligence?

Dr Irene Feige
Institute for Mobility Research (Ifmo)
Artificial intelligence changes not only the way we interact with cars but also how we use them. After more than 100 years of incremental development in the sector, the possibilities opened up by AI, such as autonomous driving, have the potential to revolutionise transport for good. Artificial intelligence individualises transport options according to passengers’ needs; mobility as a service becomes a true option for a larger part of society. How the introduction of autonomous vehicles will play out depends on a variety of factors including regulation, relative prices and attractiveness of offers. Its impact may be far-reaching and could even affect spatial structure and urbanisation.

15:10 - 15:50



The future of mobility through a human lens

Dina Vickermann
Industry manager - automotive
Google Germany GmbH
Despite massive growth, mobility services are still skimming the surface, even in developed countries where they first began. Many consumers just don’t feel these services are ‘for them’ – they’re not easy, transparent or particularly exciting. There's huge opportunity for mobility brands to grow by addressing those consumer barriers. With our report, we bring insight and inspiration on how brands can drive further growth in the mobility category by addressing the unmet mobility needs of today’s travellers.


You want to compete against e-hailing companies? Launch your own carsharing service

Antonin Guy
VP sales and marketing
To prepare for the rise of autonomous mobility, most of the OEMs are looking at launching initiatives in the e-hailing space, where there are already major tech players who are investing billions of dollars. Vulog is working alongside most of the successful carsharing operators in the world (including major OEMs), and we are convinced that they are building unique expertise to prepare the management of robot taxi fleets. The presentation will explain the skills developed by the current large-scale carsharing operators, and how this expertise will become a key advantage in the competition for autonomous mobility.

16:40 - 17:10

Panel Discussion

How will automotive retail shift in the future? Impact of new mobility concepts and customer-centric approaches on business models.


David Coleman
Director strategy and operations
Deloitte Consulting GmbH


Cara Clairman
President and CEO
Plug'n Drive
Dr Patrick Ayad
Partner and Global Head Automotive and Mobility
Hogan Lovells
Christian Zamet
Partner and global automotive retail, dealers, distribution and aftersales leader
Ernst & Young GmbH
Please Note: This conference programme may be subject to change