19 - 20 June 2018
Köln Messe, Cologne, Germany

All Streams are across 2 days

The automotive industry is on the verge of major disruption from new technology, changing regulation and shifting consumer demands. Over the next 10 years, autonomous vehicle technology, electric vehicles and highly connected vehicles are set to transform the automotive industry. Will car ownership transition from vehicle ownership to shared-usage vehicles, mobility formats, MaaS and ‘cards’/memberships? Not only is the technology changing, but a number of new tech- startups and global technology giants and software organisations are now emerging as major disruptors to the traditional research and development cycles and supply chain models.

We will ask who will manufacture the vehicle of the future and what opportunities are there for ride-sharing platforms and fleets of autonomous vehicles. The effect as vehicles become autonomous will be even further reaching. What impact will they have on insurance companies and finance companies? Could car showrooms become a thing of the past too? How can the traditional automotive manufacturers and emerging technology firms rethink their business models, and what strategies can they employ to lure customers back towards ownership? How will automotive manufacturers maintain their position as some of the most recognisable brands, and how will the role of the vehicle interior as a living space evolve? Perhaps many of today’s ‘car’ manufacturers will become mobility providers of the future and even enter the urban air mobility sector.

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Conference Programme

Day 2: Wednesday 20 June

Congressaal 3 - Level 4 Digital Transformation & New Technology – Opportunities & Future Business Models


Daron Gifford
Plante Moran


How connected car startups are disrupting the automotive market

Noaa Barak
4YFN strategy manager
4YFN, Mobile World Capital Barcelona
Over the next five years, the connected car is expected to disrupt the entire automotive ecosystem and the consumer market. Two hundred and twenty million cars are expected to be connected by 2020, representing a €141bn business opportunity. With a fund of €2.1m, IMPACT Connected Car helps SMEs and startups across Europe capture this business opportunity. In this presentation, 4YFN, the startup business platform of Mobile World Capital Barcelona, will present the latest trends and disruptive concepts brought forward by startups and SMEs from all across Europe under its H2020-funded IMPACT Connected Car programme.


Digital transformation of the automotive industry

Moritz Bedenk
Consultant, mobility group, Europe
Frost & Sullivan
As technology advances in mobility at a rapid pace, the digital offerings from the automotive industry will be the future differentiator across brands, both at the front end but also at the back end, including connected supply chains and the Industrial Internet of Things. Whether through digital retailing, financing, or connected and automated driving-related content, digitisation is becoming a key topic for OEMs.


The automotive endgame – a different perspective

Wolf-Dieter Hoppe
Associate director
Arthur D. Little
The future of automotive mobility has begun. Automotive industry incumbents and new technology and mobility players are trying to develop the proposition within the drastically changing automotive pyramid. But many of their strategies are built on wrong assumptions: overall vehicle market development estimated too low, role and impact of cities underestimated, insufficient paradigms on future vehicle concepts applied and propulsion scenarios too narrow. The presentation reflects on frequently overlooked key challenges to plan and execute a winning transformation strategy towards the new era of mobility.


The future of individual mobility markets

Jing Zhang
Manager autofacts
PricewaterhouseCoopers GmbH
More and more highly complex and expensive technology is nowadays quickly adopted, because they make our lives easier. Users value convenience and ease. These core values shape our mobility habits and so will the future of individual mobility markets. PwC Autofacts© identified five trends in the automotive industry. The automotive future will be “EASCY” - electrified, autonomous, shared, connected and yearly updated. With these five transformations, PwC Autofacts© believes the intensity of future vehicle use will increase. In 2030 the vehicle mileage in Europe could reach 4.2 trillion kilometres. The vehicle inventory however will decrease. In Europe the inventory is expected to drop from 280 million to 200 million vehicles. New sales of cars and light vehicles could grow from today’s figure of nearly 18 million to more than 24 million by 2030. In this presentation PwC Autofacts© will share the results of their latest findings due to be announced a few days earlier.

10:40 - 11:20



The paradigm shift in automotive retail and the evolution of 'digital'

Christian Zamet
Partner and global automotive retail, dealers, distribution and aftersales leader
Ernst & Young GmbH
The presentation will discuss: future trends and impacts/changes affecting the automotive industry as well as dealer network strategy; automotive business model for OEMs as well as dealers, and introduction of new competitors (e.g. Tesla or energy and telecommunication providers); customer experience and expectations including new job/role profiles to meet evolving customer expectations; integration of new services into the dealer business model for being sustainably competitive and profitable (e.g. achieving partnerships with cities for offering car-sharing services, etc.); lessons from other industries.


Moving the industry from making vehicles to making journeys

Nathan Marsh
Director - intelligent mobility, transportation UK & Europe
The work we see in vehicle automation, network/system automation and the advances in new, fractional ownership models for vehicles certainly shows that ‘no change’ isn’t an option. Vehicle ownership, binary (paper) tickets, strict timetables and an impersonal service are now less relevant than ever before. As a society we will still need accessible, reliable and safe mobility, but buying books of paper tickets, or buying/leasing a vehicle for three or four years is less appealing than an account-based, flexible, on-demand service, which might be brand, mode and operator agnostic. This presents disruption and opportunity for the industry. Nathan Marsh from Atkins (Atkins is a member of the SNC-Lavalin Group) examines how cities, fleets, modes, operators and employers will drive up demand for mobility, but drive down demand for solely owned vehicles.


Employment in the mobility transition in Germany

Dr Wolfgang Schade
CEO/scientific director
M-Five GmbH Mobility, Futures, Innovation, Economics
Mobility is changing, and so is the automotive industry. Shared and self-driving electrified cars will change the business models of the mobility industries. The presentation will set out two mobility scenarios for Germany until 2035 – with levels of car ownership of 400 and 250 cars per 1,000 inhabitants down from today's 570 – and will elaborate on the consequences for mobility, value-added and employment. The analysis will look at the sectoral level as well as the regional level.

12:35 - 13:50



Michael Liebman
Senior associate
Rocky Mountain Institute


Impact of disruptive technology in the automotive industry

Daron Gifford
Plante Moran
Based on research by Plante Moran, disruptive technologies in personal transportation and mobility will have far-reaching effects on the traditional automotive industry. Projections developed through 2050 illustrate how OEMs, suppliers and new mobility services will be dramatically changed in the automotive industry through their approaches to manufacturing, electrification, autonomous capabilities, connectivity and sharing. Convergence of these mobility technologies will drive new requirements to compete in the changing world of transportation. A framework and approach for strategies to address these future challenges will be highlighted.


Consequences of digitisation for dealers

Bernard Lycke
Director general
CECRA - European Council for Motor Trades & Repairs
Technological innovations in cars have advanced rapidly in recent years. Alternative powertrains, connectivity-based features, new mobility patterns, autonomous driving and rapidly changing consumer behaviour are just some of the elements that are usually summarised under the label of ‘digitisation’, which is radically reshaping the entire automotive value chain. Being responsible for commercialisation of vehicles, car dealers are making major efforts to adapt their retail format to the changing needs of their customers. CECRA’s input will focus on this aspect, describing how European car dealers are moving from a transactional model towards an experience-based approach that requires the latest digital technology. Moreover, the presentation will highlight the importance of tailoring the retail experience to specific customer groups (e.g. females) and the need to integrate the online and the bricks-and-mortar shop in an omni-channel experience. Finally, it will illustrate the most recent initiatives carried out by CECRA to support the European dealer community in this process of transition.

14:40 - 15:20



What you need to know about blockchain and decentralised AVs

Noam Copel
Co-founder and CEO
DAV Foundation
The secret to making autonomous vehicles (AVs) mainstream and optimising the global AV economy isn’t found in the world of transportation, but in the world of digital currencies. Today’s internet allows anyone to exchange information directly. Blockchain, the technology underlying cryptocurrencies like Bitcoin, makes possible an 'internet of transportation' to exchange anything directly; a decentralised AV transportation marketplace on a free, open-source, blockchain software platform. AVs will cooperate to complete missions seamlessly. Anyone will be able to innovate and monetise AVs and associated services using a dedicated digital currency. Decentralised autonomous vehicles (DAV) is the ultimate disruption for the transportation industry.


Blockchain for customer-centred mobility solutions

Krasina Mileva
COO and legal counsel/founder
Smart contracts unlock new business models for automotive OEMs by rewarding customers for positively impacting the future of their cities.

16:10 - 16:40

Panel Discussion

Vehicle sales or mobility provider? How will MaaS, connected vehicles, and autonomous vehicle technology affect automotive manufacturers business strategy?


Michael Liebman
Senior associate
Rocky Mountain Institute


Christian Borowski
VP business development
Wunder Carpool
Armin Fendrich
General manager EMEA
Inbal Cohen
Technical director
Moritz Bedenk
Consultant, mobility group, Europe
Frost & Sullivan
Please Note: This conference programme may be subject to change